The fast-food menu item of 2019 is the Popeyes chicken sandwich.  The chicken sandwich and the battles it sparked defined fast food in 2019. Even before the’ chicken sandwich rolled out nationally in August, chicken was already a hot topic in the fast-food industry. Chick-fil-A has seen massive growth in recent years, due in large part to its iconic chicken sandwich, becoming the third largest restaurant chain in the US at the end of 2018.

The sandwich hit menus across the US in early August. Even before the national launch the hype was building. Business Insider’s Irene Jiang tried the sandwich prior to the national roll out and declared it the best chicken sandwich available in fast food.

Hype around the sandwich and the social media debate on which chicken sandwich reign supreme helped drive customers to the stores across the US. Soon, locations began to run out of the sandwich. On August 27, just two weeks after Popeyes introduced the menu item, the chain announced that the chicken sandwich was officially off the menu. It did not return for more than two months, hitting menus nationally once again in early November.

The chicken sandwich’s impact is set to continue in 2020.